progettoborca (Eng.: borcaproject) is an active idea, born from attention.
The Project was conceived, and is developed, by Dolomiti Contemporanee, which ever since 2011 works, through an innovative cultural format, for the enhancement of sites with a high potential, parially or completely inactive, inside the territorial region of the UNESCO World Heritage’s Dolomites.
progettoborca is an articulate project, through which the intention is to reflect and operate on the former Village, favouring its cultural enhancement, with the objective of renewing and giving new purpose some of its parts.
The Project is made possible thanks to the support of the Minoter-Cualbu Group, which owns some of the compound’s structures, in particular the Summer Camp Building, and the Permanent Tents Camping.
The former Eni Village of Borca di Cadore is an exceptional and complex sire, the result of Enrico Mattei’s, both visionary and strategic, ambition, and built between the 50s and the 60s by the architect Edoardo Gellner, in collaboration, for some of its parts, with Carlo Scarpa.
Its cultural value is incredibly high, in light of a seires of peculiar elements that make it unique.
In the Archives section of the website, a more in-depth file on it is available.
This value is testified by the profound interest that, since its appearance, and then in the following decades until today, the site has always arisen, particularly, but not exclusively, in the architectural field.
The Village, is effectively much stronger than its though outstanding architecture, and, exactly in light of an extraordinary peculiarity, it belongs to everybody.
In this its cultural value represents a commonweal, and not a private property.
However, this general and widespread aesthetic appreciation of the qualities of the Village, doesn’t seen in any way an apporach appropriate to its current state, and to the stimuli that it still continues to offer: contemplating a potential isn’t useful to its enhancement.
If one intends to effectively consider the significance of this large inanimate object, at this state completely defunctionalized, one needs to bear the cost of an accurate reflection on it, and on its residual potentialities.
progettoborca starts its effort precisely from this assumption, and builts an attempt to launch a series of practices functional to the permanent re-activation of the site or some of its parts.
The project is, then, devoid of any passive attitude of contemplative admiration.
It won’t ever be possible, we believe, to imagine an active role, a contemporary identity, a new purpose for its usage, for the most demanding structures of the compound, that today lay in a state of inertia, thanks to the attention of photographers and architects alone.
progettoborca doesn’t aim, thus, to be the umptenth evaluation or rappresentation of the image of this site: we don’t want to go back to watching it but, finally, begin an active process on it, working from its inner depths, culturally and strategically, imagining for it innovative and concrete models of re-activation, a series of functions, a newly active destiny.
This project, ambitious and demanding, is going to be developed in different phases, in the next several months and years.
It involves the activation of a platform of communication, which finds in this website its first and foremost general catalyst.
The website wants to become the main collecting location for information regarding the Village.
In it, archive material, historical info, presentation files, and useful links will be gathered.
The Showcase on the other hand, constitutes a general calendar, in which is going to be possible to find information on all the significant activities that are going to be carried out inside the Village during the year, by anyone’s effort.
And then, naturally, the specific projects by Dolomiti Contemporanee for the Village,moved by contemporary art and cultural innovation, will be presented and documented here as well.
In the Showcase you will be able to find information on the guided visits to the Village, proposed by DC to those interested.
Another section of the website is dedicated to the introduction of the artists and their artworks made in situ, and in general all those activities that are liked to the International Artistic Residence which has been activated inside the Village.
Thoughts and editorials, as well as the personal insights of the people whom Dolomiti Contemporanee invites to the Village, to share with them a more ample reasoning on the destiny of this location, activating practices designed to its regeneration, will be gathered and published in the dedicated section called People.
The Eni Village of Borca di Cadore is a spectacular singularity, and progettoborca is a specific intention for this peculiar asset, as we’ve said before.
At the same time, and more generally, the action pursued on this site has a place in a larger framework, that is to say, in the cultural action which Dolomiti Contemporanee has launched, starting from 2011, on the cultural economy of the Dolomitic landscape, and of the landscape overall.
This action is carried out through operations of reevaluation and regeneration of sires and stations of great potential, pinpointed inside the Dolomitic region, which are reclaimed, redefined, refunctionalized, and projected inside an over-territorial open circuit of attention.
Cultural enhancement and refunctionalization of weakened sites, activation of propulsive strategies, explosion of closed contexts, renovation of the iconography of the mountain: these are some of the themes at the basis of the project Dolomiti Contemporanee, which are adjusted to the context of Broca.
Thsi is a new model, is projective, is productive: Marc Augé has defined DC’s model as a “method, a system of thought, an ambition.”
Gianluca D’Incà Levis, curator of the DC is currently a researched at the Maclab, Ca’ Foscari University of Venice’s Economy of the Arts and Culture’s Lab, with a research grant whose title reprises some of the main elements which enliven the intention and the approach of the project: Cultural entrepreneurship and creative industries as factors of local development. Branding of the territories and creative regeneration. Rethinking nature and the industrial landscape through contemporary art.