#pblab0 – Six-Legged Dog, rebranding

Almost every object, inside the Village, is branded: the famous six-legged dog, Eni‘s historic logo, is present on every plate, mug, knife.
And on the woolen blankets that were, back then, produced by Lanerossi, and that we still use in the Residency of Dolomiti Contemporanee in Borca.
Today, two young artists and fashion designers, Anna Poletti and Giorgio Tollot, have taken these original blankets, and made them into vintage coats.
Rebranding, regeneration, and innovative nourishing of the historical heritage, through ideas and arts.
Thus us one of the first experimental projects launched by PBLab (Progettoborca‘s Lab).

 

Photos: Giacomo De Donà, DC Archive